Segmentation: The process of dividing a large and heterogene […]
标签:市场研究
Secondary market research / 二级市场研究
Secondary market research: is defined as research that invol […]
Sales wave research / 销售波研究法
Sales wave research: customers who are initially offered the […]
Sales forecasting / 销售预测
Sales forecasting: predicting the sales potential for a new […]
Random Sample / 随机样本
Random Sample: a subset of a statistical population in which […]
Quantitative Market Research / 定量市场调研
Quantitative Market Research: Consumer research, often surve […]
Qualitative Marketing Research / 定性市场调研
Qualitative Marketing Research: Research conducted with a ve […]
Psychographics / 消费心理学
Psychographics: Characteristics of consumers that, rather th […]
Product Positioning / 产品定位
Product Positioning: how a product will be marketed to custo […]
Primary market research / 首要市场研究
Primary market research: is defined as original research con […]