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标签:市场研究
产品经理考证指南6:二手资料研究
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产品经理考证指南5:计划和招募
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产品经理考证指南4:用户研究概论
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Voice of the Customer (VOC) / 客户心声
Voice of the Customer (VOC): A process for eliciting needs f […]
Unarticulated customer needs / 未明确的客户需求
Unarticulated customer needs: those needs that a customer is […]
Test Markets / 测试市场
Test Markets: The launching of a new product into one or mor […]
Target Market / 目标市场
Target Market: The group of consumers or potential customers […]
Stratified sampling / 分层抽样
Stratified sampling: the population is divided into strata a […]
Simulated Test Market / 模拟营销测试
Simulated Test Market: A form of quantitative market researc […]