User Experience / 用户体验

“User Experience” is a term first introduced by Don Norman in 1993. He used this term as a replacement for “user-centered design” which was often mistakenly perceived as only encompassing “human-computer interaction” and “usability.” Don Norman aimed to use this term to “encompass all aspects of people’s experience with a system, including industrial design, graphics, interface, and physical and manual interactions.” Fundamentally, “user experience” emerged as a result of the shift in enterprise product development and management towards a “user-centered” approach, driven by the rapid advancement of technology. Through “user experience,” innovators can address user mental blockages encountered during the innovation process. Therefore, “user experience” essentially refers to using design to assist users in making correct decisions. “User experience design” is the process in which product (or service) developers identify and reconstruct users’ “mental models.” They employ design to help users attain specific value and avoid decision-making errors. Today, “user experience” is regarded as an interdisciplinary field, with its foundation rooted in psychology. It is essentially an applied psychology based on “design.” It is closely intertwined with business, sociology, management, and encompasses various disciplines such as psychology, user research, behavioral design, information architecture, interaction design, user testing, product development, service design, team consensus, and business design.

“用户体验”一词最早由唐·诺曼在1993年提出。他当时用这个词来替代“用户中心的设计”。“用户中心的设计”往往会被误认为仅仅是“人机界面”和“可用性”。唐·诺曼试图用这个词来“涵盖人们对系统体验的所有方面,包括工业设计图形、界面、物理交互和手册。”但根本上,“用户体验”是在技术发展加快的背景下,企业产品开发和管理模式向“用户中心”转化过程中的产物。通过“用户体验”,创新者可以解决创新过程中遇到的用户心智受阻问题。因此“用户体验”实际上是指通过设计帮助用户做出正确的决策。“用户体验设计”是产品(或服务)开发者识别并重建用户“心智模型”的过程。他们通过设计来帮助用户获取特定的价值,并避免用户决策错误。如今“用户体验”被认为是一个多学科融合的领域。但它的基础是心理学,它本质上是一种基于“设计”来呈现的应用心理学。并和商业、社会学、管理学等密切相关,其涉及的范围包括:心理学、用户研究、行为设计、信息架构、交互设计、用户测试、产品开发、服务设计、团队共识和商业设计等。

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