头脑风暴升级
大约20年前，我在一堂MBA课上开展头脑风暴讨论，进展十分缓慢。我们讨论的是令许多组织都头疼的难题：如何在男性主导的环境里，建立一种两性平等的文化。虽然是学生关心的话题，但看得出来，他们觉得自己提出的想法很无聊。经过一番讨论，课堂气氛变得十 […]
标签： 产品工具
温故| 柳传志：复盘联想战略
他被誉为“中国企业家教父”，但他不是万能的。 他承认在公司进入战略变革期时，他也会有看不清的时候；他说非常佩服任正非，因为在技术攻坚中“他敢往上走”，而自己不行。不论是自创的管理“三要素”理论还是收购IBM PC之后形成的复盘方法论，都透着 […]
Total Quality Management (TQM) / 全面质量管理
Total Quality Management (TQM): A business improvement philosophy that comprehensively and continuously involves all of […]
SWOT Analysis / SWOT分析
SWOT Analysis: “Strengths, Weaknesses, Opportunities, and Threats” Analysis. A SWOT analysis evaluates a com […]
Storyboarding / 故事板
Storyboarding: Focuses on the development of a story, possibly about a consumer’s use of a product, to better understand […]
Six thinking hats / 六顶思考帽
Six thinking hats: A tool developed by Edward de Bono which encourages team members to separate thinking into six clear […]
Sensitivity Analysis / 敏感性分析
Sensitivity Analysis: A calculation of the impact that an uncertainty might have on the new product business case. It is […]
Scenario Analysis / 场景分析
Scenario Analysis: A tool for envisioning alternate futures so that a strategy can be formulated to respond to future op […]
Roadmapping / 路线图制定
Roadmapping: A graphical multi-step process to forecast future market and/or technology changes, and then plan the produ […]
Return on Investment (ROI) / 投资回报率
Return on Investment (ROI): A standard measure of project profitability, this is the discounted profits over the life of […]