标签： 产品战略

Product Innovation Charter (PIC): A critical strategic document, the Product Innovation Charter (PIC) is the heart of an […]

Product: Term used to describe all goods, services, and knowledge sold. A product is a reproducible vehicle to deliver v […]

Platform projects: produce a set of subsystems and interfaces that form a common structure, from which a stream of deriv […]

Platform Product: The design and components that are shared by a set of products in a product family. From this platform […]

Outsourcing: The process of procuring a good or service from someone else, rather than the firm producing it themselves. […]

Organizational identity: Fundamental to the long-term success of an organization is a clear definition and understanding […]

Open innovation: defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, an […]

Non-Product Advantage: Elements of the marketing mix that create competitive advantage other than the product itself. Th […]

New-to-the-World Product: A good or service that has never before been available to either consumers or producers. The a […]

Mission: The statement of an organization’s creed, philosophy, purpose, business principles, and corporate beliefs […]