Product Line / 产品线

Product Line: A group of products marketed by an organization to one general market. The products have some characteristics, customers, and uses in common and may also share technologies, distribution channels, prices, services, and other elements of the marketing mix.

产品线:投放到大众市场上的一组产品。这些产品具备许多共同特征、拥有相同的客户以及功能,共享技术、销售渠道、价格、服务和市场组合等要素。

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