Concept Generation: The processes by which new concepts, or product ideas, are generated. Sometimes also called idea generation or ideation. (See Chapters 15 and 17 in The PDMA HandBook 2nd Edition.)
概念生成:产生新概念或产品创意的过程。有时也叫做创意生成或创意构思。(参见PDMA新产品开发手册第12，13章)
