分类： 产品术语

Product Positioning: how a product will be marketed to customers. The product positioning refers to the set of features […]

Product Portfolio: The set of products and product lines the firm has placed in the market. (See Chapter 13 of The PDMA […]

Product Platforms: Underlying structures or basic architectures that are common across a group of products or that will […]

Product owner: Commonly used in agile product development. The product owner is the single person who must have final au […]

产品经理是负责产品开发和管理的专业管理人员，其主要职责包括：“领导和管理愿景驱动的跨职能团队，根据市场和用户研究的结果，形成对用户需求的深刻理解，从而运用新技术或/和新的商业模式，通过一系列科学的流程、工具和方法，开发出为用户创造价值的产品 […]

Product Management: Ensuring over time that a product or service profitably meets the needs of customers by continually […]

Product Life-Cycle Management: Changing the features and benefits of the product, elements of the marketing mix, and man […]

Product Life Cycle: The four stages that a new product is thought to go through from birth to death: introduction, growt […]

Product Innovation Charter (PIC): A critical strategic document, the Product Innovation Charter (PIC) is the heart of an […]