Benefit: A product attribute expressed in terms of what the user gets from the product rather than its physical characteristics or features. Benefits are often paired with specific features, but they need not be.
利益:产品的属性通过产品的使用价值体现出来，而不通过产品的物理特征或特性。效益经常与产品特性相关联，但并不是绝对。
