作者： 创新及产品管理能力建设项目

Product Management: Ensuring over time that a product or service profitably meets the needs of customers by continually […]

Product Life-Cycle Management: Changing the features and benefits of the product, elements of the marketing mix, and man […]

Product Life Cycle: The four stages that a new product is thought to go through from birth to death: introduction, growt […]

Product Innovation Charter (PIC): A critical strategic document, the Product Innovation Charter (PIC) is the heart of an […]

Product Family: The set of products that have been derived from a common product platform. Members of a product family n […]

Product Failure: A product development project that does not meet the objective of its charter or marketplace. 产品失败:一个产品 […]

Product Discontinuation: A product or service that is withdrawn or removed from the market because it no longer provides […]

Product development Team: That group of persons who participate in the product development project. Frequently each team […]

Product Development Process: A disciplined and defined set of tasks, steps, and phases that describe the normal means by […]