标签： 产品生命周期管理

Reposition: To change the position of the product in the minds of customers, either on failure of the original positioni […]

Product Rejuvenation: The process by which a mature or declining product is altered, updated, repackaged or redesigned t […]

Product Life-Cycle Management: Changing the features and benefits of the product, elements of the marketing mix, and man […]

Product Life Cycle: The four stages that a new product is thought to go through from birth to death: introduction, growt […]

Product Failure: A product development project that does not meet the objective of its charter or marketplace. 产品失败:一个产品 […]

Product Discontinuation: A product or service that is withdrawn or removed from the market because it no longer provides […]

Maturity Stage: The third stage of the product life cycle. This is the stage where sales begin to level off due to marke […]

Life cycle assessment:  A scientific method for analysis of the environmental impacts (CO2 footprint, Water footprint, e […]

Introduction Stage: The first stage of a product’s commercial launch and the product life cycle. This stage is gen […]

Growth Stage: The second stage of the product life cycle. This stage is marked by a rapid surge in sales and market acce […]