标签： 市场研究

Sales forecasting: predicting the sales potential for a new product using techniques such as the A-T-A-R (Awareness-Tria […]

Random Sample: a subset of a statistical population in which each member of the subset has an equal probability of being […]

Quantitative Market Research: Consumer research, often surveys, conducted with a large enough sample of consumers to pro […]

Qualitative Marketing Research: Research conducted with a very small number of respondents, either in groups or individu […]

Psychographics: Characteristics of consumers that, rather than being purely demographic, measure their attitudes, intere […]

Product Positioning: how a product will be marketed to customers. The product positioning refers to the set of features […]

Primary market research: is defined as original research conducted by you (or someone you hire) to collect data specific […]

PESTLE:  A structured tool based on the analysis of Political, Economic, Social, Technological, Legal and Environmental […]

Perceptual Mapping: A quantitative market research tool used to understand how customers think of current and future pro […]

Multivariate analysis: explores the association between one outcome variable (referred to as the dependent variable) and […]