Core Benefit Proposition / 核心利益主张

Core Benefit Proposition (CBP): The central benefit or purpose for which a consumer buys a product. The CBP may come either from the physical good or service, or it may come from augmented dimensions of the product. (see also Value Proposition) (See Chapter 3 of The PDMA ToolBook 1st Edition.)

核心利益主张:消费者购买产品的主要用途。核心利益主张可来自有形产品或服务,也可来自延伸的产品领域。参见价值主张。(参见PDMA工具 书1第3章)


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