Concept Testing / 概念测试

Concept Testing: The process by which a concept statement is presented to consumers for their reactions. These reactions can either be used to permit the developer to estimate the sales value of the concept or to make changes to the concept to enhance its potential sales value. (See Chapter 6 in The PDMA HandBook 2nd Edition)

概念测试:向消费者展示概念产品以观察他们的反馈。这些反馈可以用来帮助开发者评估概念的销售价值并做出相应调整。(参加PDMA指导手册 第14,15章)


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