Business Case / 商业案例

Business Case: The results of the market, technical and financial analyses, or up-front homework. Ideally defined just prior to the “go to development” decision (gate), the case defines the product and project, including the project justification and the action or business plan. (See Chapter 21 of The PDMA HandBook 2nd Edition).

商业案例:市场技术和财务分析的结果,理论上应在“开发”决策之前执行。它具体定义了产品和项目,包括项目合理性,行动或商业计划。(参见 PDMA新产品开发手册第二版第21章)


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