作者： 创新及产品管理能力建设项目

Screening: The process of evaluating and selecting new ideas or concepts to put into the project portfolio. Most firms n […]

Scenario Analysis: A tool for envisioning alternate futures so that a strategy can be formulated to respond to future op […]

Scamper:  an ideation too that utilizes actions verbs as stimuli. S – Substitute; C – Combine; A – Adapt; M – Modify; P […]

S-Curve (Technology S-Curve): Technology performance improvements tend to progress over time in the form of an “S& […]

Sales wave research: customers who are initially offered the product at no cost are re-offered it, or a competitor’s pro […]

Sales forecasting: predicting the sales potential for a new product using techniques such as the A-T-A-R (Awareness-Tria […]

Routine innovation: Builds on an organization’s existing technological competencies and fits with its existing business […]

Roadmapping: A graphical multi-step process to forecast future market and/or technology changes, and then plan the produ […]

Risk Transference: Actions taken to shift the impact of a risk and the ownership of the risk response actions to a third […]

Risk Tolerance: The level of risk that a project stakeholder is willing to accept. Tolerance levels are context specific […]