作者： 创新及产品管理能力建设项目

Product Definition: Defines the product, including the target market, product concept, benefits to be delivered, positio […]

Project Decision Making & Reviews: A series of Go/No-Go decisions about the viability of a project that ensure the […]

Product backlog:  A basis of agile product development. The requirements for a system, expressed as a prioritized list o […]

Product Architecture: The way in which the functional elements are assigned to the physical chunks of a product and the […]

Product and Process Performance Success: The extent to which a new product meets its technical performance and product d […]

Product: Term used to describe all goods, services, and knowledge sold. A product is a reproducible vehicle to deliver v […]

Process Owner: The executive manager responsible for the strategic results of the NPD process. This includes process thr […]

Process Managers: The operational managers responsible for ensuring the orderly and timely flow of ideas and projects th […]

Process Champion: The person responsible for the daily promotion of and encouragement to use a formal business process t […]

Primary market research: is defined as original research conducted by you (or someone you hire) to collect data specific […]