作者： 创新及产品管理能力建设项目

Project Leader: The person responsible for managing an individual new product development project through to completion. […]

Program Manager: The organizational leader charged with responsibility of executing a portfolio of NPD projects. (See Se […]

Product Superiority: Differentiation of a firm’s products from those of competitors, achieved by providing consume […]

Product Requirements Document: The contract between, at a minimum, marketing and development, describing completely and […]

Product Rejuvenation: The process by which a mature or declining product is altered, updated, repackaged or redesigned t […]

Product Positioning: how a product will be marketed to customers. The product positioning refers to the set of features […]

Product Portfolio: The set of products and product lines the firm has placed in the market. (See Chapter 13 of The PDMA […]

Product Platforms: Underlying structures or basic architectures that are common across a group of products or that will […]

Product owner: Commonly used in agile product development. The product owner is the single person who must have final au […]

产品经理是负责产品开发和管理的专业管理人员，其主要职责包括：“领导和管理愿景驱动的跨职能团队，根据市场和用户研究的结果，形成对用户需求的深刻理解，从而运用新技术或/和新的商业模式，通过一系列科学的流程、工具和方法，开发出为用户创造价值的产品 […]