作者： 创新及产品管理能力建设项目

Random Sample: a subset of a statistical population in which each member of the subset has an equal probability of being […]

Radical Innovation: A new product, generally containing new technologies, that significantly changes behaviors and consu […]

Quantitative Market Research: Consumer research, often surveys, conducted with a large enough sample of consumers to pro […]

Quality Function Deployment (QFD): A structured method employing matrix analysis for linking what the market requires to […]

Quality Control Specification and Procedure: Documents that describe the specifications and the procedures by which they […]

Quality-by-Design: The process used to design quality into the product, service, or process from the inception of produc […]

Quality Assurance/Compliance: Function responsible for monitoring and evaluating development policies and practices, to […]

Quality: The collection of attributes, which when present in a product, means a product has conformed to or exceeded cus […]

Qualitative Marketing Research: Research conducted with a very small number of respondents, either in groups or individu […]

Psychographics: Characteristics of consumers that, rather than being purely demographic, measure their attitudes, intere […]