月度归档： 2017 年 2 月

Organizational identity: Fundamental to the long-term success of an organization is a clear definition and understanding […]

Opportunity: A business or technology gap that a company or individual realizes, by design or accident, that exists betw […]

Operations: A term that includes manufacturing but is much broader, usually including procurement, physical distribution […]

Open innovation: defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, an […]

Norming:  the third stage of team formation where the team moves into the norming stage. This is when people start to re […]

Non-Product Advantage: Elements of the marketing mix that create competitive advantage other than the product itself. Th […]

New-to-the-World Product: A good or service that has never before been available to either consumers or producers. The a […]

New Product Development Process (NPD Process): A disciplined and defined set of tasks and steps that describe the normal […]

New Product Introduction (NPI): The launch or commercialization of a new product into the marketplace. Takes place at th […]

New Product Development (NPD): The overall process of strategy, organization, concept generation, product and marketing […]