月度归档： 2017 年 2 月

Qualitative Marketing Research: Research conducted with a very small number of respondents, either in groups or individu […]

Psychographics: Characteristics of consumers that, rather than being purely demographic, measure their attitudes, intere […]

Prototype: A physical model of the new product concept. Depending upon the purpose, prototypes may be non-working, funct […]

Prospectors: Firms that lead in technology, product and market development and commercialization, even though an individ […]

Project Team: A multifunctional group of individuals chartered to plan and execute a new product development project. 项目 […]

Project Strategy: The goals and objectives for an individual product development project. It includes how that project f […]

Project Sponsor: The authorization and funding source of the project. The person who defines the project goals and to wh […]

Project Resource Estimation: This activity provides one of the major contributions to the project cost calculation. Turn […]

Project Portfolio: The set of projects in development at any point in time. These will vary in the extent of newness or […]

Project Plan: A formal, approved document used to guide both project execution and control. Documents planning assumptio […]